About me
How many health tech founders can say they’ve written a speech for U.S. Supreme Court Justice Sandra Day O’Connor, starred in a documentary film about Liberace, and built a national healthcare technology company? Justin Ayars can.
A 5X serial entrepreneur, Justin’s true North Star has always been his curiosity. Inspired by a lifelong love of Star Trek, he brings the mind of a philosopher, the heart of a poet, and the spirit of a starship captain to the startup ecosystem. Before tackling healthcare's systemic inequities, he taught history at a British military boarding school and served as a healthcare trial lawyer, successfully defending the very multi-billion-dollar insurance companies he’s now disrupting.
As the Founder and CEO of EqualityMD, he leverages this insider knowledge to dismantle barriers to care. He and his team are establishing "pre-insurance" as a new category-defining standard for the American workforce.
Justin’s relentless drive is backed by a global education at institutions like William & Mary, Cambridge University, and Harvard Business School. He’s taken his team at EqualityMD through elite accelerators including Cedars-Sinai, Halcyon, CVS Health, and UnitedHealth Group. Yet his 16-year entrepreneurial journey is anchored entirely in community. From opening a local restaurant to creating Virginia’s first statewide LGBTQ+ multimedia and consulting company, Justin builds every venture on a strict foundation of authentic, trust-based relationships.
Combining the tactical precision of a litigator with the operational rigor of a 5X founder, Justin is establishing a highly scalable, category-defining asset to permanently re-engineer the economics of American healthcare.
