About me
Correne Friesen is a product executive with over 25 years of experience building B2B SaaS solutions that fix the operational breakdowns most companies have learned to live with. In 2025, she co-founded PriceHive to tackle one of the CPG industry's most persistent and expensive problems: the $24 billion lost annually when pricing changes between manufacturers, distributors, and retailers fail to sync. PriceHive is a unified platform designed to close that gap, giving trading partners a shared, reliable foundation for pricing execution.
Before PriceHive, Correne held senior product leadership roles at Tactiq, CFA Institute, and CarMax, where she consistently turned complex, multi-stakeholder environments into streamlined, data-driven operations. That experience shapes everything about how PriceHive is built, not just as a technology solution, but as a trading partner alignment platform that makes the costly and invisible both fixable and transparent.
