Great ideas don’t fail because people lack creativity.
They fail because teams get stuck in abstraction.
Spreadsheets. Slides. Strategy docs. Whiteboards.
All powerful — but none force us to truly see how people experience what we’re building.
This workshop flips the script.
Using LEGO Serious Play methodology and human-centered design principles, participants will move ideas out of their heads and into their hands — rapidly prototyping, testing assumptions, and uncovering insights that traditional brainstorming can’t surface.
Led by Ashley Wenger from the VCU da Vinci Center for Innovation, this immersive session transforms play into strategy and creativity into clarity, helping founders, builders, and changemakers unlock better solutions by designing with — not just for — the people they serve.
This isn’t about toys.
It’s about thinking differently, building faster, and designing smarter.
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Note: This Summit session is ticketed.
Please purchase your
tickets on Humanitix. You will then receive an email from Sched with login information that allows you to make your personal schedule.
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A special thank you to our sponsors: The 14th Annual Tom Tom Festival is presented with the University of Virginia, Virginia Tourism, R.L. Beyer Custom Homes, Ludwig Kuttner, and The City of Charlottesville
