Discover Your Strength: A Community Lift on the Downtown MallJoin Tom Tom Festival and The Strength Initiative for Discover Your Strength, a welcoming, high-energy strength experience on the Downtown Mall.
Designed especially to invite women and community members to try something new, this hands-on event celebrates confidence, courage, and community—no lifting experience required.
Participants rotate through three interactive stations:
- A guided squat challenge
- “Strongest Hands” grip strength testing
- A fun photo booth with lifting props
Each activity earns raffle tickets, with all proceeds supporting affordable, science-based strength training for women in our community.
This event brings strength training out of the gym and into the heart of downtown, transforming a public space into a fun, supportive place to move, try something new, and connect with others. Our goal is to create an environment where effort matters more than numbers and everyone feels welcome.
Whether you’re lifting, testing your grip, or cheering on a friend, you’ll be part of a community that celebrates strength, belonging, and the courage to try something new.
A special thank you to our sponsors: The 14th Annual Tom Tom Festival is presented with the University of Virginia, Virginia Tourism, R.L. Beyer Custom Homes, Ludwig Kuttner, and The City of Charlottesville
